1.5 years ago, I started an account to share my complicated feelings about making Aliyah.

And people resonated with it. 

This is more than just a passion project - it’s a business, a purpose, and a place for people to learn the nuances of what it’s really like to move abroad.

Today, I use my platform to say the things people need to hear to feel that they are not alone.

And I work with businesses I trust, creating visually captivating advertisements that feel real and genuine.